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Future Cities
A campaign to inspire and engage graduates to join the company
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Future Cities
A campaign to inspire and engage graduates to join the company
Role
Creative Direction
Art Direction
Year
2020
What will the cities of the future look like? This question is becoming more relevant every day. WSP is an engineering firm that helps shape the world, from diverting rivers to constructing skyscrapers and maintaining palaces. To attract young talent to join WSP, we encourage them to discover their Future City through a curated series of questions designed to prompt them to think about what matters to them and how they could influence the design of cities in the future.
Role
Creative Direction
Art Direction
Year
2020
What will the cities of the future look like? This question is becoming more relevant every day. WSP is an engineering firm that helps shape the world, from diverting rivers to constructing skyscrapers and maintaining palaces. To attract young talent to join WSP, we encourage them to discover their Future City through a curated series of questions designed to prompt them to think about what matters to them and how they could influence the design of cities in the future.
Designing the cities
For the questions and the design of the cities, I researched various futurist publications and authors to understand the key factors that make up a city and the potential future for each sector. From transportation and public spaces to energy sources, we settled on six distinct cities. Working closely with our 3D artist, I ensured that each city has its own unique look, focus, and key features.
Designing the cities
For the questions and the design of the cities, I researched various futurist publications and authors to understand the key factors that make up a city and the potential future for each sector. From transportation and public spaces to energy sources, we settled on six distinct cities. Working closely with our 3D artist, I ensured that each city has its own unique look, focus, and key features.
Simplified renders of the cities, focusing on one unique element from each city, are used to guide the audience through the experience.
Simplified renders of the cities, focusing on one unique element from each city, are used to guide the audience through the experience.
We brought the quiz to several universities around the UK, and it’s proven to be quite a hit with over 300 participants in 20 hours. The client loves it so much, they are bringing it to the US market.
We brought the quiz to several universities around the UK, and it’s proven to be quite a hit with over 300 participants in 20 hours. The client loves it so much, they are bringing it to the US market.
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