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Toyota and Lexus app
Design and visual direction for North America app redesign
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Toyota and Lexus app
Design and visual direction for North America app redesign
Role
Art Direction
Product Design
Content Design
Year
2023
In 2023, the North America Toyota and Lexus app had multiple UX issues, used no design systems and looked outdated compared to the new challenger brands. Together with a brilliant team of 20+ designers and researchers, we worked with Toyota Motor North America to reimagine the companion apps for their market, implementing best practices and modern interactions across the board.
Role
Art Direction
Product Design
Content Design
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