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Website and app refresh
Concept and art direction for Starbucks Singapore
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Website and app refresh
Concept and art direction for Starbucks Singapore
Role
Creative Direction
Art Direction
UX/UI Design
Year
2014
Starbucks is well known for coffee and even more for its cosy cafe. Every Starbucks cafe feels familiar and makes you feel welcomed, but somehow their digital presence doesn’t feel the same way. When they asked us to revamp both their app and website, we set off to bring that familiar Starbucks experience online.
Role
Creative Direction
Art Direction
UX/UI Design
Year
2014
Starbucks is well known for coffee and even more for its cosy cafe. Every Starbucks cafe feels familiar and makes you feel welcomed, but somehow their digital presence doesn’t feel the same way. When they asked us to revamp both their app and website, we set off to bring that familiar Starbucks experience online.
Contextual hero section
To keep the site fresh, it uses real-world data, such as time, weather, and special events, to display contextual content with a suitable menu recommendation at the top of the page. For example, suggesting you enjoy a hot cup of Veranda coffee when it's raining outside or taking your loved one for a picnic with a frosty frappuccino on Valentine's Day.
Contextual hero section
To keep the site fresh, it uses real-world data, such as time, weather, and special events, to display contextual content with a suitable menu recommendation at the top of the page. For example, suggesting you enjoy a hot cup of Veranda coffee when it's raining outside or taking your loved one for a picnic with a frosty frappuccino on Valentine's Day.
Other sections of the site are designed to feel warm and immersive. The app features slick navigation with familiar graphics and personalised greetings to create a friendly experience.
Other sections of the site are designed to feel warm and immersive. The app features slick navigation with familiar graphics and personalised greetings to create a friendly experience.
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