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Smart Key

Product and concept design for a connected key fob

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Smart Key

Product and concept design for a connected key fob

Role

Concept Ideation
Art Direction
Product Design

Year

2024

A self-initiated concept for an interactive key fob linked to the vehicle that displays useful information and allows custom commands. This device fills the gap when the user needs a quick way to check the vehicle's status and send a quick programmable command without opening their phone.

Role

Concept Ideation
Art Direction
Product Design

Year

2024

A self-initiated concept for an interactive key fob linked to the vehicle that displays useful information and allows custom commands. This device fills the gap when the user needs a quick way to check the vehicle's status and send a quick programmable command without opening their phone.

It has an ergonomic, clean design with a colour e-ink display, Bluetooth LE connection, and two customisable buttons.

It has an ergonomic, clean design with a colour e-ink display, Bluetooth LE connection, and two customisable buttons.

Plus, having a connected device means that it could also be used across multiple vehicles and even toggles different profiles on each vehicle.

Plus, having a connected device means that it could also be used across multiple vehicles and even toggles different profiles on each vehicle.

Talk to your vehicle with a touch of a button

A side button enables voice commands to the virtual assistant. Users could give a complex request or ask questions related to the vehicle or driving trip.

Talk to your vehicle with a touch of a button

A side button enables voice commands to the virtual assistant. Users could give a complex request or ask questions related to the vehicle or driving trip.

Keeping it within the ecosystem, the key is customisable within the companion app. Add or remove vehicles, customise the buttons and more.

Keeping it within the ecosystem, the key is customisable within the companion app. Add or remove vehicles, customise the buttons and more.

About

Moses is a future-focused designer with a background in branding, interactive design and marketing. Rooted in human-centred design with a desire to experiment with new and exciting interactions between human and technology.

Based in London, UK.

2021 - Now

Toyota Connected Europe

London, UK

2015 - 2021

Havas People

London, UK

2010 - 2014

Wunderman

Singapore

2009 - 2010

Wishbone

Singapore

2008

Klix Digital

Jakarta, Indonesia

Skills

Creative Direction
Art Direction
Product Design
UX/UI Design
Marketing
Visual Identity
User Research

Features and awards

Ads of the World
Ad Age
Trendhunter
TEDx Singapore
MOB-EX Awards
Smarties Awards
CSS Design Awards

London, UK

07:10

About

Moses is a future-focused designer with a background in branding, interactive design and marketing. Rooted in human-centred design with a desire to experiment with new and exciting interactions between human and technology.

Based in London, UK.

2021 - Now

Toyota Connected Europe

London, UK

2015 - 2021

Havas People

London, UK

2010 - 2014

Wunderman

Singapore

2009 - 2010

Wishbone

Singapore

2008

Klix Digital

Jakarta, Indonesia

Skills

Creative Direction
Art Direction
Product Design
UX/UI Design
Marketing
Visual Identity
User Research

Features and awards

Ads of the World
Ad Age
Trendhunter
TEDx Singapore
MOB-EX Awards
Smarties Awards
CSS Design Awards

London, UK

07:10